Thanks for Coke-Creating

"Thanks for Coke-Creating" elevates informal murals of from shops worldwide in an official campaign that strikes a balance between showcasing the artwork in beautifully executed ways and preserving their authenticity. There are no limits for the informal illustrations organically found on the walls of bodegas worldwide. So, we let real-life illustrations shine and created a way to apply them to ads and brand touchpoints. This approach not only respects the cultural significance of these unofficial versions but also reinforces Coca-Cola's iconic identity around the world.