Swee Kombucha – 100% Natural

Swee Kombucha’s packaging design is built around the narrative ‘100% Natural’, to reflect the brand’s commitment to using all-natural ingredients. The ingredient list forms the basis of its packaging identity, taking what is typically boring information and turning it into a visually rich infographic system. Each ingredient is represented by a bespoke colour and pattern which combine to create unique chromatic graphics, representing the percentage value of each ingredient. This offers limitless potential for variation as the brand grows its offering and clearly embodies the brand’s narrative.