Cute Cure
Cute Cure
The mission of the non-profit project Cute Cure is to support children who have to take various medications while receiving long-term medical care in hospitals. The goal was to create an innovative packaging system with sticker rewards for multiple drugs, such as drips, pills, syringes, and powder packs. The emotional healing kit includes 12 animal-themed covers in the primary lion box. The hospital staff or parents place the medication into animal packaging with an uplifting, motivational story. Stressful medicine packaging is transformed into a playful animal that helps kids to heal positively.
D&AD pencils
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