Schweppes

Schweppes is the world’s original soft drink, an almost 250-year-old constant in an industry of fleeting trends. But a recent flood of artisanal newcomers was now threatening the brand’s dominance. Our strategy was to reclaim rather than reinvent. Challenger brands could talk of “craft”, but it was Schweppes’ story to tell. So, we pored over the archives and pooled references, type examples, and fountain illustrations. Then, we made Schweppes shine in saffron yellow, restored its effervescence, and introduced details such as monograms, patterns, and a signature that prove time equals taste.