RSPCA: Everyone for Every Animal

The RSPCA, the UK’s original animal welfare charity, is turning 200. They didn't want this milestone to just be a marker of how far they've come. They wanted it to be a turning point for the future. Our task was to create a new dynamic, engaging motion identity that could help inspire 1 million acts of kindness for animals in 2024. We created a new visual identity, and then rolled (and trotted) it out everywhere. Inspired by the movements of happy, healthy animals, we made the brand's mission clearer and more emotive, while giving them the tools to express it.