Publicis Noveau

In 1926, Marcel Bleustein-Blanchet carved bold strokes into a door—the first mark of Publicis, a brand built to lead change. Nearly a century later, those marks inspired a new typography system for Publicis Toronto, merging past and present into something truly new. The entire team contributed, blending Marcel’s original letterforms with their own strokes. This fusion—spanning nearly 100 years—became more than a font. It created a living, breathing identity that embodies the agency’s core belief: to lead the change.