Playful Stamina

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Playful Stamina

Our work for the 2025 Hoshi Awards included the design and production of posters and promotional materials, awards ceremony staging, and an anthology of the award-winning works. To reflect the imaginative nature of the science fiction stories that the awards celebrate, we chose “Playful Stamina” as our design concept and playground equipment as our design motif. We expressed the idea that people are most creative when they are absorbed in play—and that even in the age of AI, it is time, effort, and human imagination that give rise to truly award-winning literature.


Awards

  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil

Yellow and Black D&AD Pencils

D&AD Pencils

Credited Pencil winners... you kept creativity alive. Now take home the proof.

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Details

Credits

  • Production Company
    • Dentsu Creative Pictures Inc.
  • Entrant Company
    • DENTSU INC.
  • Advertising Agency
    • DENTSU INC.
  • Brand
    • Hoshi Awards
  • Client
    • Nikkei
    • Nikkei Inc.
  • Design Agency
    • Taki Corporation