Peaceful Weapon

Our brief was to develop a branding concept and design motif for the One Show Awards Exhibition 2024 at the Ad Museum Tokyo, and to create posters, videos, and exhibition venue décor for the event. Our creative idea used fluffy dandelion seed heads as a visual metaphor for brand message transmission. While each seed appears delicate, it is in fact a “Peaceful Weapon” for survival and growth in a competitive world. In the same way, brands continue to spread their messages, undeterred by uncertainty. The cohesive design raised awareness of the One Show Awards and enhanced the visitor experience.