Open All Ages

The creative idea behind "Open All Ages" is a pioneering concept of time-sharing urban spaces in Shanghai. This campaign transformed nightlife venues, usually closed during mornings, into vibrant social hubs for the elderly. By flipping the “OPEN / CLOSE“ signs to “OPEN All Ages", nightclubs are transformed into elder-friendly spaces such as chess clubs, opera halls and more. This initiative not only optimized the use of urban spaces but also addressed the social exclusion of the elderly population.