Dreamcaster

Most brands sponsor sports broadcasts. Michelob ULTRA reinvented how sports are broadcasted. Live. During the NBA Playoffs. We partnered with the New York Knicks and the MSG Network, helping Cameron Black become the first blind person to commentate an NBA game on TV. Over the course of the pregame show, the live game, and a 3-hour live stream, Cameron broke the boundaries of accessibility in sports media, experiencing basketball like never before and broadcasting to millions. Most importantly, he helped us prove that it's only worth it if we all enjoy it.