Now That You Mention Us

Brands typically drop wads of cash on celebrity sponsors and influencers to gain cultural caché. Wendy’s, on the other hand, forged its own path by acting more like a person than a brand to become an online celebrity and cultural influencer in its own right. From its sassy Twitter account to its foray into gaming as an elite Twitch streamer, Wendy’s became a cultural influencer and reached new audiences with its entertaining, norm-defying creativity. Wendy’s doesn’t buy credibility. Wendy’s earns it.