Nike, Be True

Nike Be True required a fluid identity system that would allow for continual evolution. Embracing the full spectrum of identity expression within the LGBTQIA+ community, a more inclusive design system was introduced as well as a logo that's designed to be reinterpreted every year. Creating space for more localised collaborations and partnerships with queer artists and athletes around the world, the new Be True identity creates a powerful platform for self-representation that can evolve with the community.