Michelob Ultra Courtside

Michelob Ultra Courtside

When COVID-19 shut down the 2020 season, Michelob ULTRA partnered with Microsoft and the NBA to reinvent the live viewing experience. Michelob ULTRA Courtside, powered by Microsoft’s new AI-driven Together Mode, digitally immersed fans at home in the NBA Bubble. By scanning a Michelob ULTRA, fans could win Courtside tickets and find themselves ‘sitting’ next to the likes of Lil Wayne, Shaq and even President Obama. With 81.5 million hours of NBA coverage across 124 games, Michelob ULTRA’s sales grew 32%.

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Client
- Michelob Ultra
- NBA
- Microsoft
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What did the judges have to say?

D&AD Jury

The problem was unique, relatable, real. And a solution that had to be timely, showcasing the collaboration and precision in technology for something that changes experiencing sports forever. To keep the essence from the real world as we remembered it, and evolve it for the time we were hit with, makes the work stand out for me.

Garima Khandelwal
Chief Creative Officer
Mullen Lowe Lintas

Simplicity on the audience's involvement. It simply works, great and superb collaboration.

YouLi Hooi
Agency Head
Spark Foundry

The problem was unique, relatable, real. And a solution that had to be timely, showcasing the collaboration and precision in technology for something that changes experiencing sports forever. To keep the essence from the real world as we remembered it, and evolve it for the time we were hit with, makes the work stand out for me.

Garima Khandelwal
Chief Creative Officer
Mullen Lowe Lintas

Simplicity on the audience's involvement. It simply works, great and superb collaboration.

YouLi Hooi
Agency Head
Spark Foundry

The problem was unique, relatable, real. And a solution that had to be timely, showcasing the collaboration and precision in technology for something that changes experiencing sports forever. To keep the essence from the real world as we remembered it, and evolve it for the time we were hit with, makes the work stand out for me.

Garima Khandelwal
Chief Creative Officer
Mullen Lowe Lintas

Simplicity on the audience's involvement. It simply works, great and superb collaboration.

YouLi Hooi
Agency Head
Spark Foundry

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Michelob Ultra Courtside