Meet Marina Prieto

We used the hundreds of unused spaces to share all of the Marina Prieto’s 54 Instagram Posts. The entire Metro was filled with her: going for a walk, sunbathing in the garden or taking a nap. Just her photos: not a single logo nor CTA inviting to follow her. We just waited. And it was such a success that within a few hours, social media was flooded with this question: Who is Marina Prieto and why is she everywhere? Then, after weeks of expectation, we revealed the big mystery at the Spanish Effie Awards.