Just Add Water

Faber-Castell developed a new addition to their already famous graphite pencil collection: the Graphite Aquarelle. This new water-soluble graphite pencil allows artists to turn sketches into stunning watercolour paintings by simply adding water with a brush. Artists can now explore new and unparalleled possibilities for expression. Ogilvy & Mather Hong Kong needed to show this new pencil has the power to transform ordinary sketches into extraordinary artworks. So they did just that.