Imperia

With 90 years of experience, Imperia is one of the leading Italian players in the fresh pasta machines production, both for domestic and professional segments. After decades of undiscussed brand love, Imperia faced a need for repositioning. The aim is to refresh its image, redefine the meaning of Italianness, get closer to consumers, establish emotional engagement, and identify new potential audiences. Imperia needed to shift from the 'nonna's brand' to a creative and experimental brand, fit to sell its products worldwide, with the most significant markets being Italy and the United States.