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I Think Of You Dying

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I Think Of You Dying

Parents spend 37 hours a week worrying about their kids. Life360 turned that anxiety into art: a darkly funny mini-musical where a mother's sweet song about loving her daughter spirals into imagining every possible way she could die. The film blends live-action with surreal hand-crafted sequences as Mom sings every morbid thought—alligators, bandits, wood chippers, maybe a little organ harvesting. It's a beautifully absurd fever dream of parental paranoia that her daughter tries to calm with one simple suggestion: the Life360 app.


Awards

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

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Details

Credits

  • Entrant Company
    • Alto New York
    • ALTO
  • Brand
    • Life360
  • Advertising Agency
    • Alto New York
  • Production Company
    • MJZ Los Angeles
    • Passion Pictures
  • Animator
    • Nella Addy
    • Rogan van den Berg
  • Copywriter
    • Darcie Burrell
  • Client
    • Life360

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