Harmonious Integration

Our brief was to develop brand assets for FinTEK, a financial technology research institute established by Japan's Keio University in collaboration with the private sector. The brand needed to reflect the institute's mission of fostering professionals who can advise economic policymakers, assist fintech startups, and promote fintech education, and have global appeal that expressed its vision to become a major international center for the harmonious integration of fintech into the world economy.