Guts2Glory

To unveil Nike’s new kit for the England team we worked with Gabriel Moses to create ‘Guts 2 Glory’, a film that brings a new era of English football to life and captures what it truly takes to play for England through an intimate exchange between a 7 year old, a teenager and Cole Palmer, sat atop the dizzying heights of Wembley arch. What begins as a vulnerable conversation about the importance of resilience, backing yourself and trusting your instincts builds into a rallying cry to the team and country, through the pure and unwavering belief of a child.