Guanzhong Mangba Art Festival

Held in Huyi District, Xi’an, Guanzhong Mangba Arts Festival showcases the charm of the local culture. Given the characteristic dialect of Guanzhong area, speech and sound were core to the campaign concept. Local villagers’ voices were recorded, which then went on to influence the entire visual system. The idea was to capture the character of Guanzhong’s culture and creative spirit through locals’ voices.