BBC One Idents

BBC One’s new idents showcase a cross-section of British culture, presenting a variety of locations, seasons, and communities as a moving venn diagram. The idents capture the genuine depth and breadth of the UK and its people, shining equal light on the glorious and the mundane to capture a balanced, authentic picture of the nation. The central focus is the circular lens, derived from the ‘O’ of ‘One’, directing the viewer’s attention to one nation in all its glory. The idents subtle shine a light on joyful moments, human interaction, and spells of calmness.