Google Search Playground

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Google Search Playground

For Google's 25th birthday, we wanted to celebrate our users and what they searched for most in the last 25 years. We saw a unique opportunity to do this in one of our most beloved properties, the Google Doodle. The result is the Most Searched Playground — an epic interactive Doodle that invited users to participate in a global scavenger hunt to find dozens of the most searched things, from Pikachu to DaVinci. We also developed special creative and engineering solutions to make the game accessible for everyone including those with screen readers, and people with various connection speeds.


D&AD pencils

  • D&AD YELLOW pencil
  • D&AD GRAPHITE pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil
  • D&AD WOOD pencil

Details

Credits


What did the judges have to say?

D&AD Jury

This creative experience interface and UX is simple and beautiful. It doesn't need a case film; the experience itself tells a story.

  • Akae wang

  • Head of creative

  • Banana Balloon