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Bang & Olufsen

Bang & Olufsen

How do you keep a near 100-year-old brand relevant? See Yourself in Sound is the answer from Danish audio pioneer Bang & Olufsen. This digital- first experience draws in Gen Z with a potent mixture of music, personalisation, expression and craft. All catered to a new generation that wants to be heard and seen – loud. We created a digital platform that transforms your listening history into a bespoke, dancing 3D avatar – in seconds.


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D&AD Annual 2026

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