GDC Award 30 Years

GDC Awards – a top design award in China – needed campaign branding for its 30th anniversary edition. The logo features the name of the awards scheme, GDC, which casts a shadow in the shape of the number 30, highlighting the extraordinary journey of GDC Awards over the past 30 years. The main image is vibrant yet classic. A number of other interpretations of the logo were explored in different materials and forms.