GDC Award 2025

We designed the key visual identity for the biennial GDC Award (Graphic Design in China), including three poster series for the Forum, Ceremony, and Exhibition. Drawing from everyday shop signage across Chinese streets, the project views graphic design as part of daily life rather than a professional construct. By examining how text is carefully placed, misaligned, altered, or casually applied, the work reveals traces left by different participants. These fragmented forms reflect our ongoing observation of how graphic design operates today, and suggest how it may continue to evolve.