Drowsy Prompts

Drowsy Prompts turned generative AI into living proof of Allegra’s non-drowsy benefit. When asked to simulate allergy medications, AI didn’t perform—it behaved: producing slow, confused outputs for competitors, and sharp, coherent ones for Allegra. We didn’t script or manipulate it—we exposed it. By inviting people to run the experiment themselves, every prompt became proof, every response became content. AI wasn’t just the medium—it was the message, transforming a product claim into a participatory, cultural experience.