Death Wishes
Death Wishes
Columbia gear is so tough, it will outlive you. To prove this, we created the first jacket with a legally binding Will & testemant sewn inside. Promoted by non-other than the Grim Reaper, who fronted a competition across social where fans could comment their near death outdoor experience for a chance to win one of our limited edition jackets.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
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Credits
- Entrant Company
- Advertising Agency
- Design Agency
- Production Company
- Brand
- Columbia
- Client

