Brainstorm

Brainstorm Shop is a course run in conjunction with Miami Ad School/ESPM, São Paulo, where participants are taught to practise effective brainstorming methods, based on design thinking processes. To promote the course amongst people in the creative community, we created a poster. Alongside social media efforts to promote the course, we also believed in the power of a well-crafted poster, something that people would first touch and then hang on their walls. We commissioned an artist and asked for her view on the essence of the course: brainstorming. The outcome was an unbranded piece.