Sarah Hyndman is a graphic designer and writer who is known for her interest in the psychology of typography. She is the founder of experiential type studio Type Tasting, author of 'How to Draw Type and Influence People' (Laurence King) and 'Why Fonts Matter' (Penguin/Random House).
Sarah set up Type Tasting as a forum for typographic research, skill development and exploration. She runs professional development workshops that focus on design thinking with typography, and creates exciting events for brands and venues.
For the D&AD Fringe Festival #dandad17, Sarah is hosting a 90 minute workshop at Shoreditch House on April 26th. Upcoming talks and events include 'Pride, Prejudice & Perceptions' at the British Academy and Glug Birmingham. Full diary of events here http://typetastingnews.com/resources/diary-of-events/
She has run mass participation events and experiments at the V&A for the London Design Festival and the Science Museum. Sarah has given a TEDx talk, been interviewed on BBC Radio 4, spoken at South by Southwest in Austin, Texas, TYPO in San Francisco and Ampersand in Brighton. She works on collaborative research with the Crossmodal Research Laboratory at the University of Oxford and runs typography workshops which include the D&AD’s bespoke Typography Lab.
Sarah gained a distinction for her Masters degree in Typo/Graphics at the London College of Communication (University of the Arts) where she subsequently became a guest tutor.