Founder
Type Tasting
D&AD Course Leader
Design to persuade: the power of fonts
Overview
Discover how your team can use typography to create designs that deeply resonate with your target audience
Top designers know the secret to creating powerful, impactful design: the psychology of typography. Led by bestselling author Sarah Hyndman, this Masterclass is designed to help your team understand the role typography plays in shaping how we communicate visually. In this one-day course, your team will learn how to use typography to convey emotion, build trust, and connect with audiences in ways that go far beyond aesthetics.
Course Leaders
Founder
Type Tasting
D&AD Course Leader
Who it's for
- Design teams who want to spend a day (away from the computer screen) refreshing their typography knowledge alongside like-minded practitioners
- Design and Communications teams who wish to stay up-to-date with current typography research
- Those working in the communications industries who wish to feel more confident talking about typography with designers, clients and stakeholders
- Senior design team members who manage teams and mentor junior designers
By the end of the work shop you will
- Use recent research insights to make confident typographic choices.
- Understand how the brain responds to typography and feel confident communicating this to clients and stakeholders
- Follow a 5-step plan to identify the needs of your target audience
- Make typographic choices based on readability and making an emotional connection
- Craft typography to establish trust
- Ditch your boring go-to font list!
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.