Director
Johnson Banks
D&AD Course Leader
Brand design and brand strategy for creatives
Overview
Learn how to design branding that makes a difference in this 1-day Masterclass
This one-day Masterclass is designed to demystify branding and give those who attend a much clearer understanding of what it means, and what it does. Drawing and building on his bestselling book Branding. In five and a half steps, Michael Johnson shows how to firstly define, then design brands that make a difference.
Course Leaders
Director
Johnson Banks
D&AD Course Leader
Who it's for
- Anyone who wants a better understanding of the full spectrum of the branding process
- Marketing and communications directors and managers
- Designers needing to stretch their skills and explore great branding
- Anybody who is employed in the communications industries
- Ideally participants will already have some experience/knowledge of branding
By the end of the work shop you will
- Learn new ways to analyse a market, how to ‘map’ it and look for gaps and opportunities
- Test out Johnson’s own brand model to clearly define a brand’s verbal and strategic basis
- Explore examples of world-class branding, from research, to narrative, to naming, then design
- See and hear examples throughout the day backing up each of the stages of the process, including in-depth examples of Johnson’s own projects and case studies from across the world
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.