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The Power of Experiential

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The Power of Experiential

A woman flicking through various pieces of artwork at the D&AD judging

On-demand

Free

Enrol

Level

Beginner

Overview

In a world saturated with digital noise, experiential offers real, emotional connection. As audiences crave authenticity and memorable interactions, live experiences are an increasingly powerful way to build loyalty, drive engagement, and cut through the clutter. 

This course, designed for those in the first few years of creative careers, will equip you with the skills and knowledge required to embed experiential thinking into your current practice, and hopefully inspire you to explore the many careers within the experience and live events sectors. To help navigate the topic, we've split this course into three parts.

Modules

  • Part 1: Strategy & Story

  • Part 2: Crafting Experiences

  • Part 3: Making Magic Happen