Art & science of ideas

In Part 2 of our creative ideas course, we'll look at how to make ideas that thrive in a commercial landscape. Alongside our course leaders, we'll hear from marketing expert Daryl Fielding and see examples of brave ideas from across the world.

During Part 3 you will start doing, and bring your big idea to life with the help of the team behind Google's award-winning NSynth Super project and graphic design genius, Jim Sutherland.

Once you have your big idea it's easy to stop there. Part 4 will help you keep going and push your idea further than ever before, with advice from over 20 of the world's best creative brains, including ad guru Ben Priest. You will also get access to a brand new creative tool.

Part 5 will guide you through the scariest part of the creative process: getting feedback. A trio of top creatives, including the brilliant Becky McOwen-Banks from FCB Inferno, share their experiences (good and bad), and our course leaders will guide you through giving feedback to each other.

By the end of our on-demand structured, five week ideas course, you'll have heard from over 50 of the creative industry's smartest minds, have a toolkit of tried and tested methods of creating big ideas, worked - in real time - on a brief with your fellow participants and have take-away skills to help create world-changing ideas over and over again.