Co-Founder & Managing Partner
Hope&Glory
D&AD Course Leader
Building an earned media strategy for PR
Overview
Help your team make the most of any creative ideas through the power of earned media
Helping creative, strategy and client teams better understand the process and potential of earned media, this hands-on one-day Masterclass will take your team through the traditional and cutting-edge techniques of public relations.
Course Leaders
Earned Creative Director
McCann
D&AD Course Leader
Co-Founder & Managing Partner
Hope&Glory
D&AD Course Leader
Earned Creative Director
McCann
D&AD Course Leader
Who it's for
- Teams with brand marketers looking to better understand the role PR has within the marketing mix
- Brand communicators needing to raise their brand’s profile - in the right way
- Junior-midweights from PR agencies wanting to learn from experts at the top of their industry
- Content creators looking for hooks and stories to engage their audiences
- Creatives needing to generate noise and news about their campaigns
- Anyone who is interested in making their product, brand or themselves famous in the public’s consciousness
By the end of the work shop you will
- Have better understanding of the hack ie the editors and the media gatekeepers to your brand’s audience
- Have better understanding of the hook ie the perfect storm for a front-page story
- Have better understanding of the cultural, commercial, social and political impact of PR
- Have frameworks to and methodologies that ensure their creative ideas have PR at their very centre
- Have a formula for campaigns with talkability, taking inspiration from award-winning brands
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.