Founder
UBCS
D&AD Course Leader
Brighter briefs
Overview
Help your teams optimise and refine their briefing processes
The best briefs both direct and inspire. This Masterclass led by award winning trainer, Uri Baruchin, explores the crucial elements of effective briefs and creative strategy. This session is designed for teams to optimise existing brief templates and refine briefing processes.
Course Leaders
Founder
UBCS
D&AD Course Leader
Who it's for
- Creatives, account planners and strategists
- Anyone tasked with the challenge of writing a creative brief
- Members of marketing departments and internal creative agencies
By the end of the work shop you will
- Have a new or improved briefing template based on stakeholder interviews and best practice
- Examine the anatomy of client, agency and creative briefs for different approaches to brief writing
- Explore strategies to articulate the brief challenge and humanise the audience
- Choose different approaches to capture and articulate creative strategy
- Evaluate and improve a briefs' creative strategy and direction
Ready to get your team started?
Our team training courses can be customised to suit the needs of your business. Get in touch to discuss tailoring for location, class size, learning aims and more.