Outdoor Advertising that messes with the system
Outdoor Advertising is more than just posters. Context and form can be played with to produce a powerful and surprising result. These outdoor advertising examples from the D&AD Awards show just what lengths brands can go to to get the audience to pay attention. At D&AD there's a sub-category for thiscalled Enhanced Posters, or you might prefer tocall it Posters that Mess with the System. Take a look at our picks of the best inspirational poster examples to find out more.
The Legends Return
Award:In Book / Outdoor Advertising / Poster Advertising - Enhanced Posters / 2014
Agency:McCann Copenhagen
Client:Universal Music Denmark, Black Sabbath
The brief was to launch Black Sabbath's ‘13’, the band's first new album in decades. On a limited budget, McCann Copenhagen came up with a creative solution that would bring the legendary band back from the wilderness. Knowing that the target audience was cross-generational, theyhad to find a solution that would appeal to a wide demographic. With a series of handcrafted posters, theydug theirway through layers of music history and resurrected the legends. The idea highlights the longevity of the band, proving that great music always survives.
Have A Br Have A
Award:In Book / Outdoor Advertising / Poster Advertising – Enhanced Posters / 2014
Agency:JWT London
Client:Nestle
Part of the long running 'Have A Break, Have A Kit Kat campaign', this ad works without even showing the brand explicitly. JWT Londonused the iconic slogan, giving it an ironic twist with theirposter design that implies the person putting the billboard up has quit work early to enjoy a Kit Kat.
The IKEA RGB Billboard
Award: In Book / Outdoor Advertising / Poster Advertising - Enhanced Posters / 2014
Agency:thjnk
Client:IKEA Germany
Whether you’re working in interior design or advertising, having limited space demands clever solutions. Despite the small surface area of thebillboard, thjnkwere able to come up with a striking and distinctive design that packs information together stylishly. Using three lines, three colours and three light bulbs, theymade a billboard that is capable of showing a series of different phrases. When it’s illuminated by green light, only the text printed in magenta is readable. Blue-purple light makes yellow visible. Red light reveals blue. thjnkeffectively turned a nine m² surface area into a 27 m² one.
Free Flyknit
Award:In Book / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2014
Agency:Wieden+Kennedy Shanghai
Client:Nike
Nike’s revolutionary ‘Free Flyknit Running Shoe’ combines the second-skin fit of Flyknit construction with the flexibility of Nike Free. Nikewanted to give the product a spectacular launch that would build a certain level of anticipation around the release. To introduce it to consumers in China, Wieden+Kennedy Shanghaitook over a prominent billboard in Shanghai, presenting a live-action installation piece that showed the sock-like Free Flyknit being woven together on a bare foot, thread by thread. The installation was undertaken over a ten day period by four professionals, kitted out in the latest Nike gear.
Watch how Nike's Flyknit Installation Came to Life
Life Signs
Award:Yellow Pencil / Outdoor Advertising / Ambient / 2014
Agency:Ogilvy & Mather Buenos Aires
Client:La Voz del Interior
Car accidents are the number one cause of death in the entire Argentine province of Córdoba. Traffic signs are there, but people don’t seem to notice them. ‘La Voz del Interior’ is Córdoba's most popular newspaper and its aim was to help develop the public’s understanding of this issue. Ogilvy & Mather's solution was simple: theycreated traffic signs that would be impossible to ignore.
See La Voz del Interior's Unmissable Signs Campaign Film
If you think you have a campaign that deserves a D&AD Pencil, enter your work into the D&AD Awards and see if our judges agree. When it comes to awards, nothing matters more.
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