Stella Artois - Claustrobars

‘Claustrobars’. A poster campaign showing every drinker’s worst nightmare: a chaotic, tightly packed bar, where bodies are pressed together, and personal space is non-existent. However, in amongst all these squashed people is one happy person who grasp's their prize: a freshly poured pint of Stella. Alongside it is the tagline ‘Worth it’. This campaign captures a real truth: the best experiences often come with sacrifices, like cramped spaces and large crowds. But with Stella’s crisp, velvety taste, those imperfect moments become something more and the sacrifices suddenly feel worth it.