Most Likely to

Unrealistic beauty standards and toxic trends are teaching girls to hate their bodies. And it’s not just harming them now: it’s harming their futures. 2 in 3 girls stop participating in school because they hate their appearance. As a champion of self-esteem, Dove had to act. Most Likely To is a campaign that tells five girls’ true stories of how low confidence has tragically impacted their participation at school. The campaign drove viewers to Dove’s Confidence Classes, a series of six academically accredited, in-class workshops, designed to raise students’ confidence.