The City at Your Rhythm

Uber Moto and Ludmilla created The City at Your Rhythm to introduce the service to an audience that didn’t see itself reflected in Uber. We dove into the world of pop-funk music to connect with this crowd, combining Ludmilla’s unstoppable journey and Uber Moto’s mission to help people move better through the city. The campaign featured a music video during TV prime-time, viral dance trends and fandom frenzy. If we were once far from our target, now they’re riding with us.