Gustave Roussy - A True Story
Gustave Roussy - A True Story
“A True Story” is a 5-minute short film broadcasted on Tv, cinema and online. A modern Christmas tale that sparked conversation regarding the great progress made in the fight against Cancer and helped to increase donations for Gustave Roussy during the holiday season. The film, in which fiction and reality intentionally intertwine, tells an unknown but true fact: We never knew it, but Santa Claus once had cancer... and he recovered.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Institut Gustave Roussy
- Advertising Agency
- Publicis France
- Publicis Conseil
- Production Company
- Iconoclast
- Prodigious
- Client
- Institut Gustave Roussy


