Lap of Legends
Lap of Legends
Michelob ULTRA’s "Lap of Legends" utilized groundbreaking technologies like AI, AR, and machine learning to create the first real-vs.-virtual F1 race. The event featured Logan Sargeant racing against digital avatars of F1 legends like Mario Andretti and Alain Prost, offering a joyful contrast to F1’s pressure-filled culture....
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
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- Michelob ULTRA
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