Lap of Legends
Lap of Legends
Michelob ULTRA’s "Lap of Legends" utilized groundbreaking technologies like AI, AR, and machine learning to create the first real-vs.-virtual F1 race. The event featured Logan Sargeant racing against digital avatars of F1 legends like Mario Andretti and Alain Prost, offering a joyful contrast to F1’s pressure-filled culture....
Awards
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Michelob ULTRA
- Advertising Agency
- Design Agency
- Production Company
- Client
