stutter.ca
stutter.ca
410,000 Canadians stutter. But not all who stutter, stutter the same. On International Stuttering Awareness Day, the Canadian Stuttering Association (CSA) launched stutter.ca, and 410,000 other unique URLs, each reflecting the way one of the 410,000 Canadians who stutter might pronounce "stutter.ca." To do this, we captured real speech patterns from members of the Canadian stuttering community and trained an AI model to generate 410,000 URLs that reflected their vocal variations. All the URLs led to a single home page offering resources and support for the Canadian stuttering community.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Canadian Stuttering Association
- Advertising Agency
- Design Agency
- Client
- Canadian Stuttering Association

