Nerolac Dukaan It Yourself (DIY Your Shop)

At the Kumbh festival, local vendors struggle with visibility, selling from the floor & competing with big retailers Dukaan It Yourself –Foldable, larger-than-life Nerolac shades became branded retail units with eye-level displays, shelves, storage, header stencils etc, elevating makeshift spaces into organised shops, giving vendors identity; helping them stand out, improving livelihoods Kumbh authorities partnered with Nerolac, transforming vendor spaces into powerful, engaging retail brand touchpoints with 0 media spends—reinforcing Nerolac’s commitment to design solutions that touch lives