Guao Guao

The 'Beer with Latin Vibe' campaign doesn’t explain the Latin vibe, it makes you vibe. And that’s exactly the message - the Latin vibe is immediate, magnetic, and undeniable. To go beyond a campaign and create something with the power to make people vibe, Desperados partnered with a Grammy-winning producer and breakout Latin star to produce and release a reggaeton track, powerful and irresistible designed to make you stop chilling and start vibing from the very first beat.