Pairpoint

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Pairpoint

The number of individual ‘connected’ (i.e. internet-enabled) devices, is estimated to reach 30 billion by 2030. Connected is in inverted commas there, because this vast network is actually a fragmented ecosystem, where true connectivity is limited by manufacturer, operating system or platform. Enter Pairpoint, a blend of SIM and Blockchain technology, creating the potential for every internet-enabled device to connect with any other, across networks and ecosystems. A simple capability, but with profound consequences. It needed an identity that would help to tell this important story.


D&AD pencils


Details

Credits

  • Entrant Company
    • Koto
  • Brand
    • Pairpoint
  • Advertising Agency
    • Koto
  • Design Agency
    • Koto
  • Production Company
    • Koto
  • Client
    • Pairpoint

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