Magnetic Stories
Magnetic Stories
Magnetic Stories changes how pediatric patients experience their treatment by transforming scary Magnetic Resonance Imaging (MRI) noises, which can be louder than a military jet, into beautiful children’s audiobooks. With Magnetic Stories, Siemens Healthineers shifts the way that hospitals, radiologists, parents, and children interact with their product. It is no longer a scary machine, but instead a gateway to a delightful experience for pediatric patients, allowing them to immerse themselves in original stories during their scans, all while easing their fears about the MRI machines.
D&AD pencils
Details
- Categories
- Countries
- Year
Credits
- Entrant Company
- Brand
- Siemens Healthineers
- Advertising Agency
- Production Company
- Area 23, An IPG Health Company
- BRO Cinema
- Client
- Siemens Healthineers


