Hammerless

Hammer Jam is a once a year Black Friday-like event in the Clash of Clans mobile game, when players get 50% off on building upgrades. This year, right before the event, we staged a shocking crime and made the iconic hammer go missing. To solve the mystery we directed players to a multi-episode true crime podcast, where we explored all the potential suspects and clues. Theories poured in as fans worked together to crack the case and save the event, leading to the biggest Hammer Jam ever.