Lay's Biochar

Punjab farmers practice multiple-cropping and need to clear their fields of crop-residue- stubble within days before next crop. The quickest, most effective way is to burn it; leading to +27Mn tonnes of stubble burnt annually. This emits +6.8Mn tonnes greenhouse-gasses; enveloping north-India in pollution. Over years, burning has become farmer’s business-as-usual. We couldn’t stop the burning, but we could burn the right way. This led to The Biochar Project; which reduces carbon-emissions by 50% and ensures sustainable production; exemplifying sustainability seeping in existing behaviours.