Hera nei Campi

For Hera nei Campi we structured the brand design, created the labels and three different packaging – one for each type of rice – in two different sizes. The label brings to mind the unrolling of a parchment. Along its 50cm it is possible to read between spontaneous illustrations and serif type, the legend of Hera. The label is double-sided; on one side there are illustrated the characteristics of the individual types of rice and on the other side there is the brand storytelling. User interaction and the design of the label does justice to the unique taste and characteristics of the product.