An Eco-Modern Packaging
for the Biodegradable Toothbrush

For Biobrush, the biodegradable toothbrush, we developed a new sustainability brand. We gave the brand a modern word mark and, detached from it, a freely posable symbol. The "little tree" represents the raw material wood and a splash of fresh water. Each product color was provided with a key visual that reminds of plant shoots, to create variety. Details such as toothbrush splashes and brush outlines create a unique visual language. The stars on the Kids packaging have wood names, such as Oaky, Ginko & Co. Illustrated in the same style, they provide product differentiation for this line.